You have just been hired as a brand manager at Kelsey-White, an American multinational consumer goods company. Recently the firm invested in the development of K-W Vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about K-W brands. It is 2018. The system is populated with 3 years of historical data.
As brand manager for K-W’s Blue laundry detergent, you are tasked to lead the brand's turnaround. Use the Vision platform to to develop your strategy and grow Blue’s market share over the next 4 years.

The question is about the growing market share of Blue over the next 4 years.

Kelsey-White is an American multinational consumer goods company. It is 2018 and we have past 3 years of historical data. The data available must be a big data and needs to be sorted in order to find the trend and patterns visible to analyse the data of the past 3 years and draw marketing strategy out of it.

Along with the past data, new data is also required because the current market trend, pattern and customer choice for detergent can have severe impact on market and its products. Analyzing customer choice is important and that can be done through the customer surveys at super markets and providing free samples and then taking feedback from them.

Learn more at https://brainly.com/question/25754575

A brand strategy is a plan for the long term that addresses a path towards the development of a brand that is widely accepted, growth-oriented, has commercial value, in other words successful.

PURPOSE

CONSISTENCY

EMOTIONS

It is impossible to build a successful brand if that brand is not designed to

be desired. For example, when people think about a Bentley, they think about a certain kind of lifestyle.  So when people want to associate with that kind of lifestyle and they are about to make a buying decision, they think of a Bentley.

EMPLOYEES

The first clients who must buy into the brand being created is the employees. They are the first "advangelists". They are also involved in the creation process so it is critical to get their buy-in.

If the employees think that a brand/brand strategy won't fly. It won't.

See the link below for more about building a brand:

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In successful teams, some people play a task specialist role and put more of their energy into promoting the team’s performance of its work, while other people play a socioemotional role and put more of their energy into sustaining team members’ social satisfaction so that they stay engaged in the team. You are part of a productive team, and at a recent team meeting, you heard your coworkers make the following statements.

For each example of a statement made during a team meeting, indicate the role of the speaker.

1. Elise said, “I don’t think Julián and Ethan are really that far apart here. Their ideas have a lot of overlap.” SOCIOEMOTIONAL OR TASK SPECIALIST

2. Ethan said, “Folks, I’ve just had a brainstorm! We could get the people in sales to communicate our message to customers. They’ll be good at it, they’ll enjoy it, and the message will get out really fast.” SOCIOEMOTIONAL OR TASK SPECIALIST

think of some examples of products for which people are willing to pay premium prices. Name one such product and explain why you think consumers value it so highly.

Use your knowledge of what drives employee performance to complete the sentence.

1. Ann’s speech segment represents _________________.
a. feedback
b. a channel
c. a message

2. Nanci’s thought represents __________________.
a. feedback
b. decoding
c. encoding

3. In this conversation, verbal speech is the ___________________.
a. resonator
b. channel
c. noise

Food taxes intended to shift consumption towards a healthier diet are controversial. Some people think that individuals should make their own choices, and if they prefer unhealthy products, the government should not interfere. In view of the fact that those who become ill will be cared for at some public expense, others argue that the government has a role in keeping people healthy.

Required:
In your own words, provide arguments for or against food taxes designed to encourage healthy eating.

$14,000 is invested in an account that earns 3% interest per year. When does the balance reach $19,379.27

In some cases, individuals who start a business have special voting rights that help them exercise more control over the firm. They own a special class of stock called

A(n) __________ is a business-to-business (B2B) network which provides an organization access to suppliers and distributors to improve supply chain management.

Lilly would like to start investing. What tools and services can she benefit from?

Logic teaches students how to think for themselves. It helps them develop their critical thinking skill. It gives them the ability to analyze and evaluate arguments. I think it should be taught in schools.

If a bank that faces a 25 percent reserve ratio received a deposit of $30,000 and makes a loan to a customer for $10,000, what is the consequence if the bank then deposits the rest of the funds at the Federal Reserve

Tough Mudder is committed to teamwork. The managers know that selecting the right type of team with the right characteristics is essential for the success of teams.

1. When the company is hosting an event, managers should assign event preparations to a ____________________________. Preparations include trucking in different kinds of equipment and setting it up over several acres; installing sufficient security, first aid, and portable restrooms throughout the course; and having food and drink delivered, as well as marketing the event and enrolling participants.
a. functional team
b. cross functional team

2. Hiring team members who are diverse in terms of gender and race is likely to ______________________ the team’s productivity.
a. improve
b. have no effect on

Can a business have too many channel mem

What is one potential benefit of establishing trade barriers?


A) They can make a country more economically self-reliant.


B)They typically increase sales of exports to other countries.


C) They create greater economic efficiency by minimizing waste.


D)They provide domestic consumers with a wider variety of goods.

ASAP

McLaughlin, Inc. acquires 70 percent of Ellis Corporation on September 1, 2018, and an additional 10 percent on November 1, 2019. Annual amortization of $8,400 attributed to the controlling interest relates to the first acquisition. Ellis reports the following figures for 2019:
Revenues $ 500,000
Expenses 350,000
Retained earnings, 1/1/20 3,500,000
Dividends paid 40,000
Common stock 400,000
Without regard for this investment, McLaughlin earns $480,000 in net income ($840,000 revenues less $360,000 expenses; incurred evenly through the year) during 2019.
Required:
What is non-controlling interest for 2019?

When a company does not have enough capacity to produce all of the products and sales volume demanded by their customers, this leads to ________.

Psychographic segmentation of Starbucks

How do I build a successful Uber company?

If company managers decide to set the export price for a particular product at an amount equivalent to the home-country price, they would be using which approach to pricing

a. Estimate the balance of the Allowance for Doubtful Accounts assuming the company uses 4.5% of total accounts receivable to estimate uncollectibles, instead of the aging of receivables method. b. Prepare the adjusting entry to record Bad Debts Expense using the estimate from part a. Assume the unadjusted balance in the Allowance for Doubtful Accounts is a $12,000 credit. c. Prepare the adjusting entry to record bad debts expense using the estimate from part a. Assume the unadjusted balance in the Allowance for Doubtful Accounts is a $1,000 debit.

Darren believed in saving money and followed a strict monthly budget. He wanted to invest his savings in a safe option that paid more than his savings account and he was content with earning a lower, consistent amount of money. He did not want to worry about losing any money with market changes. Which type of investment below should Darren consider? CDs Business startups New stock offerings Junk bonds

Based on this graph, which of the following statements are true?

CHECK ALL THAT APPLY
- A moderate level of conflict produces the highest level of performance.
- Performance is better when team members don’t argue.
- Teams need some conflict to do their best work.

guys help me pls (30points)
What is an example of a behavior associated with a negative attitude?

a
Being rude to a co-worker

b
Finishing your work a day early

c
Helping a co-worker with a project

d
Showing up to work on time

As a department manager, you have decided to purchase two projectors to be installed in two of the conference rooms. Your brother has just started his own business in office supplies. He is able to provide you the two projectors with no installation cost. What might you want to consider? Please provide 4 answers.​

Which of the following statements/questions best illustrates communicating with candor?

a. “You drive me crazy by leaving stacks of paper all over the place.”
✔ b. “I’m finding it hard to get our work done with all of these stacks of paper on the table.”
c. “Why don’t you clean up this mess you made?”
d. “Are you this messy at home?”
e. All of these illustrate communicating with candor.

Do you have any concerns or questions about becoming a leader?

Apart from a subsidy, how might a government change the market price of a good?​

When informing your staff of the date for the company picnic, a __________ would be most practical and successful.

a. videoconference
b. newspaper notice
c. telephone conversation
d. face-to-face conversation
✔ e. memo

On December 31, 2015, Dow Steel Corporation had 600,000 shares of common stock and 300,000 shares of 8%, noncumulative, nonconvertible preferred stock issued and outstanding. Dow issued a 4% common stock dividend on May 15 and paid cash dividends of $400,000 and $75,000 to common and preferred shareholders, respectively, on December 15, 2016. On February 28, 2016, Dow sold 60,000 common shares. In keeping with its long-term share repurchase plan, 2,000 shares were retired on July 1. Dowâs net income for the year ended December 31, 2016, was $2,100,000.

The income tax rate is 40%.

As part of an incentive compensation plan, Dow granted incentive stock options to division managers at December 31 of the current and each of the previous two years. Each option permits its holder to buy one share of common stock at an exercise price equal to market value at the date of grant and can be exercised one year from that date. Information concerning the number of options granted and common share prices follows:

Date Granted (adjusted for the stock dividend) Options Granted Share Price
31-Dec-14 8,000 $24
31-Dec-15 3,000 $33
31-Dec-16 6,500 $32


Required:
Compute Dowâs earnings per share for the year ended December 31, 2016.

Read each transaction and identify the appropriate journal that it should be recorded in:
1. Owner withdrew supplies
2. Sale made on account
3. Payment to vendor on account
4. Payment received from customer on account
5. Purchases on account
6. Adjusting journal entry for supplies used
7. Owner withdrew cash
8. Company borrows money from bank
9. Record monthly depreciation
10. Close revenue accounts at month's end

A business owner makes 60 items by hand in 45 hours. She could have earned $35 an hour working for someone else. Her total explicit costs are $225. If each item she makes sells for $18, her economic profit equals: